Remove B2C Remove Conversational Marketing Remove Energy
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What Is Conversational Marketing? Definition and Tips

Customers.ai

That’s a recipe for wasted energy on a lead pipeline that does nothing for you. And that means going all in on conversational marketing. With conversational marketing, brands move users through their funnel with the power of one-on-one conversations. What is conversational marketing?

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Differentiation Strategy (and the Sea of Sameness)

CXL

Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Getting into the mind with a new idea or product or benefit is an enormous advantage: HubSpot and inbound marketing ; Coca-Cola, “the original.”. When differentiation doesn’t matter.

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