The CMO Survey
APRIL 24, 2024
with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). While the overall level of investments remain positive, the drops in CRM investments from 6.2% The post Marketers Spend on New Technologies While Battling Usage and Impact Challenges appeared first on The CMO Survey.
Customers.ai
JANUARY 2, 2024
Between X-Ray and Consumer Directory, we can provide real-time, in-depth insights for B2C and B2B lead enrichment. CRM Integrations : Send contact enrichment data directly to your CRM with Klaviyo, Mailchimp, Google Sheets, Zapier, and more. We ended 2023 with record-breaking customer growth, new products (hello B2B !),
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JUNE 28, 2022
And that includes mission-critical solutions like marketing automation and CRM. Organizations are still re-training team members to handle new technology rather than bringing on new hires. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021. Solutions replaced.
Rock Content
APRIL 12, 2024
We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. Marketers need to stay flexible and embrace new technologies and strategies.
Duct Tape Marketing
JUNE 23, 2022
[2:50] Do the people who join a community intend on engaging with many members or is it really because of the way the technology works? [3:59] 3:59] Who needs to be thinking about community — B2B brands or B2C brands? [5:58] Are B2B communities B2C? In fact, that's predominantly my clients right now. That's what it's like.
Adobe Experience Cloud Blog
NOVEMBER 8, 2016
53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. ResearchCorp’s Demand Generation Adoption Survey. Have a hacker’s mindset.
Martech
DECEMBER 8, 2022
The MarTech Replacement Survey showed that customer data platforms (CDPs) weren’t as frequently replaced as some other technologies, like CRMs, but that’s because CDPs are a newer technology. CDPs sit in the foundational layer, so organizations are taking aggressive measures when replacing the new technology. “I
Expert insights. Personalized for you.
289 
Let's personalize your content