Remove B2C Remove Customer Acquisition Remove Gen Z Remove Pharmaceutical
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The B2B case for retention marketing: 7 key tactics

Martech

Millennials and Gen Z are rapidly entering the B2B buying group. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Dig deeper: Humanizing B2B: The key to better customer experience 3.

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