Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”

Whitepaper 71

Whitepaper B2C Direct Mail Customer Acquisition 71

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. year over year in the same period.

Education 101

Education Marketing Strategy Branding Energy 101

Hubspot Marketing

JUNE 26, 2018

Two thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Perhaps the best reason to use email marketing is that you own the channel. Getting Started with Email Marketing.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145