Remove B2C Remove Customer Journey Remove Direct Mail Remove Key Performance Indicator
article thumbnail

Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Data Analysis : Utilizing detailed data from various customer touchpoints to inform and customize marketing efforts. Multi-Channel Engagement : Reaching out to contacts through their preferred communication channels, which may include email, social media, direct mail, and more.

CRM 107
article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

Examples include TV and radio adverts, telemarketing, direct mail and online ads. Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Customer Journey The customer journey is a consumer’s entire journey with your brand, before and after purchase.

PR 52