On24- CMO Confessions

FEBRUARY 18, 2021

They’re still in all your B2C kinds of publications today. When I thought about what I wanted to do next, I wanted to go back into a company about that size and so I took a role at a mobile security company that was pivoting from being a B2C company into B2B. There was no real demand gen back then, as I remember it.

CMO 52

CMO Advertising Advertisers B2C 52

Econsultancy

DECEMBER 13, 2021

When it comes to investment, 19% of B2B marketing budgets is now dedicated to advertising efforts, marking it as the category with the biggest share of spend. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).

Advertising 52

Advertising Advertisers Retail Shoppers 52

Marketing Insider Group

JULY 1, 2020

Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145