The CMO Survey
AUGUST 28, 2019
B2C companies are most likely to take a stance. Marketing leaders believe that new technologies have strengthened the importance of marketing in their companies, scoring an average of 2.75 I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing
Chief Martec
FEBRUARY 7, 2024
Customer journey maps, orchestrated by marketing automation tools, handed off to algorithmic sales sequences driven by conditional triggers and actions… these are savvy software “programs” that are crafted by experts in their domain. Then have them explain it to me.) “Experts in their domain” is key.
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Martech
OCTOBER 6, 2022
What does the customer journey look like? Don’t forget about your customers. When an organization is deciding on a new technology to implement, they can’t help but think about larger economic challenges. For marketers to get the most out of CDO, it should be implemented with these purposes in mind.
Hubspot Marketing
APRIL 5, 2024
B2B Marketing Strategy Stats 66% of B2B leaders and 62% of B2C leaders say their companies have leveraged AI tools, while only 57% of sales leaders responded positively to the same question. That includes planning for changes in an uncertain market and adapting to new technology like AI. Only 68% of B2B marketers agree.
Martech
JANUARY 13, 2022
Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Snapshot: Marketing automation.
On24- CMO Confessions
JANUARY 28, 2021
In today’s episode, Dan and Cheri Keith, Head of Strategy and Research at ON24, discuss Dan’s experience being a client of Sendoso before joining the company, developing consumer empathy during the pandemic and B2C marketing trends that we might see in B2B. B2C Trends for B2B Marketing. B2C Trends for B2B Marketing. Transcript.
Unbounce
JULY 12, 2023
I think there’s always gonna be those early adopters who jump on the new technology and they’re looking for those opportunities to do what they already do, but do it better or get better results or do things more efficiently for their clients. There’s so many agencies out there.
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