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How Ecommerce Transformed Marketing 

Digital Marketer

This includes the second-hand goods market and resellers operating through auction sites like eBay. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. That doesn’t mean that marketing’s role has diminished, though.

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Integrate alters roadmap to adapt to changing B2B buying process

Martech

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”