Search Engine Land

MARCH 7, 2023

This applies more to B2B than B2C, but it’s true for both. It’s a tricky balance, but it should always be on performance marketers’ minds: spend on the right clicks. Nobody wants to fall behind the pace of business transformation. What goes into great messaging?

Transform 97

Transform B2C Marketing Marketers 97

Martech

JANUARY 17, 2024

Communicating value to all users “We saw in the latest edition of our own State of Marketing report, adoption is one of those key areas that businesses are really homing in on,” said Jay Wilder, VP product marketing, Marketing Cloud at Salesforce. What happens after the sale?

Transform 100

Transform New Technology User-Generated Communications 100

Content Marketing Institute

JANUARY 12, 2018

Of the 30 organizations, 19 were B2B and 11 were B2C or B2B2C. (I I worked with two nonprofits that target consumers, so I put them into the B2C group.). One interesting opportunity I’ve seen of late is how a foundational content marketing strategy can act as a catalyst for the broader, integrated digital marketing effort.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Search Engine Land

MAY 30, 2023

If your target market is on YouTube, you should be there – ready to answer their questions and educate them into remembering, buying and advocating for your product. Marketers have understood this message, but often they deprioritize YouTube based on the assumptions we discussed previously.

Branding 100

Branding Gen Z Transform Education 100

Martech

DECEMBER 8, 2021

” Colby Cavanaugh, VP of Product Marketing at Integrate, was reflecting on the rapidly changing B2B marketing environment. With the buying process not heavily digitized and with people working remotely on a range of devices, lines are blurring between B2C and B2B buying behaviors. They call the shots.”

Whitepaper 70

Whitepaper B2C Direct Mail Customer Acquisition 70

Use Insider

FEBRUARY 16, 2022

It is not ideal for B2C marketers. You can add a product showcase, a product grid, or a recommendations widget on any page with a few clicks. Segment is a customer data platform that allows you to collect, transform, send, and archive first-customer data. I cannot integrate offline and online data.

Customer 52

Customer CRM Transform B2C 52

Content Marketing Institute

DECEMBER 5, 2017

HANDPICKED RELATED CONTENT: How a Bank Transformed Its Business by Creating Its Own Web TV Station. The email marketing platform MailChimp offers a variety of classes via SkillShare. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. dawnpapandrea Click To Tweet. Conclusion.

Education 102

Education Marketing Strategy Branding Energy 102

Welcome Software

JULY 13, 2022

On the heels of accelerated digital transformation during the COVID-19 pandemic, customers increasingly rely on and prefer digital interactions. Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11

Transform 40

Transform Gen Z Millennials B2C 40

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Create Content in Multiple Formats Here’s a secret.

Content Marketing 110

Content Marketing Thought Leadership Gen Z Marketing 110