Moz

MARCH 11, 2021

Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. To market effectively, you need to create content that helps, educates, and informs your clientele. So B2B is a little bit different than you would see in your normal B2C types of marketing, right? What if I add "software"?

SEO 60

SEO Whitepaper User-Generated B2C 60

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. The email marketing platform MailChimp offers a variety of classes via SkillShare. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms.

Education 101

Education Marketing Strategy Branding Energy 101

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Use the key insights from your surveys to create whitepapers on the top pain points. Know your prospects pain points. Know them all. Know how they rank.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Content Marketing Institute

JANUARY 14, 2019

Contentmarketing is the “heart” of any digital #marketing strategy, says @robert_rose. Digestible client success stories (white papers and case studies). List-building (including exceptional email marketing). Fantastic service and great products, friendly follow-ups, addressing any possible dissatisfaction.

Whitepaper 106

Whitepaper B2C Marketing Marketers 106

Hubspot Marketing

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Litmus

JANUARY 4, 2019

The focus on dynamic content is in part due to the rise of AI-driven personalization, which allows tailored email content on a scale and level of granularity that’s otherwise impossible. AI and machine learning is our third biggest email design trend of 2019, but first let’s talk about… 2. “In Get the whitepaper ?.

Copywriting 109

Copywriting Gen Z Whitepaper Email Marketing 109