Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage hired third-party consultant Shift7 Digital to lead the transformation.

Transform 122

Transform Customer CRM Finance 122

Martech

SEPTEMBER 26, 2022

Alternative financing. Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. With that out of the way, let’s delve deeper into fintech marketing, starting with B2C. 7 fintech marketing strategies for B2C. B2B fintech marketing. Neo-banking.

Transform 101

Transform B2C Finance Affiliate Marketing 101

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 129

Branding Fashion Gen Z B2C 129