Rock Content

AUGUST 25, 2023

Miss the mark and your marketing approach may fail to resonate with business stakeholders, allowing your competitors to swoop in and land the sale. Fortunately, creating a B2B content marketing plan is not rocket science. With B2B content marketing, you have to play the long game.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Marketing Insider Group

JULY 24, 2023

Events can be automatically collected and tracked, and marketers can also opt to view enhanced measurement events (like scrolls, site search, video engagement, outbound clicks, and more), recommended events based on your industry, and custom events that you can set up yourself depending on your needs.

Analytics 81

Analytics Key Performance Indicator User-Generated B2C 81

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. And how you can use them to create an effective small business marketing plan. Local SEO Local SEO should be an important part of your small business marketing plan if you’re operating from a physical commercial space.

PR 107

PR Customer loyalty User-Generated Marketing 107

Scoop.it!

NOVEMBER 29, 2022

SaaS companies use different types of content as a part of their everyday marketing strategy. B2C and B2B content marketing is more than just running a blog, though. It’s a marketing strategy that SaaS companies can use to attract and find their target customers. Identify customer pain points. Identify the keywords.

Marketing Plan 95

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 95

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI).

Branding 92

Branding Key Performance Indicator Customer Journey Marketing Mix 92

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. In addition to a content calendar , team structure, brand voice and best practices guides , your B2B social media plan should: Align goals with business objectives. and How will social media marketing help achieve them?

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Marketing Insider Group

JANUARY 19, 2021

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Quick Takeaways. Use the Right Metrics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145