Sprout Social

JANUARY 9, 2024

Here are some key ways in which AI analytics is benefitting businesses today. Automation AI analysis helps businesses automate statistical calculations to monitor key performance indicator (KPI) metrics across platforms.

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products.

User-Generated 132

User-Generated Key Performance Indicator Promotion B2C 132

Set Up

OCTOBER 10, 2023

Pittman: “I love seeing what B2C companies do to get the attention of their audience. Yokley predicts that, “because these skills are typical in marketing teams and so useful for patient engagement, we will see more and more digital Healthcare marketing functions taking this on.” At the end of the day, the person on the other end is human.

Transform 59

Transform Health CMO Key Performance Indicator 59

Rock Content

AUGUST 21, 2020

First of all, you must plan your strategies based on some key performance indicators (KPIs). Thinking specifically about customer retention, one of the main indicators is customer acquisition cost (CAC). You’ve certainly heard that retaining your existing customers is cheaper than getting new ones, right?

Customer 52

Customer Customer Acquisition Key Performance Indicator B2C 52

Contently B2C

JULY 25, 2016

The brand then tracked a number of KPIs (key performance indicators) that corresponded with these goals, including increase in social media engagement (with the hashtag #AccessAllASOS), positive brand mentions associated with “Access All ASOS,” and the increase in referral traffic during the campaign.

Branding 52

Branding Content Marketing Key Performance Indicator Fashion 52

Hootsuite

JANUARY 4, 2023

We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Each of those goals will be tied to measurable data in the form of key performance indicators (KPIs). It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever.

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Marketing Insider Group

JANUARY 27, 2020

That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. Set the key performance indicators that bring in the most business and plan to check them often. May: Publish a Case Study or Two. If you have employees or contract workers, get their input.

Marketing Strategy 134

Marketing Strategy Content Marketing Whitepaper Manufacturing 134

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Even if it occurs after the handoff to sales, humans still close most of the deals in B2B and high-end B2C transactions.

Marketing Automation Platform 126

Marketing Automation Platform Key Performance Indicator B2C Marketing 126

Marketing Insider Group

MAY 11, 2020

Why the growth, which could actually outpace B2C ecommerce? Once you have a strategy that’s clicking and you’re rolling out high-quality, meaningful content, you should pay attention to these content performance metrics. I also love what GE is doing with GE Reports and Red Bull is everyone’s favorite example in B2C.

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Martech

MARCH 11, 2024

Monitor and measure: Continuously monitor the performance of your digital marketing efforts using key performance indicators (KPIs) such as click-through rates, conversion rates, and engagement metrics. Use a mix of visuals, videos, and written content to educate and inspire your target audience.

Branding 103

Branding Key Performance Indicator Customer Journey Marketing Mix 103

Litmus

NOVEMBER 11, 2022

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . Define and prioritize your marketing goals, metrics , and key performance indicators ( KPIs ). . This piece originally appeared in Venture Beat.

CRM 107

CRM Key Performance Indicator Customer loyalty Transform 107

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? We’re all inundated with content from B2B and B2C brands.

Social Media Marketing 98

Social Media Marketing B2C Finance Marketing 98

Customers.ai

JANUARY 3, 2024

Step 6: Execute and Monitor the Campaigns Action : Launch your campaigns and closely monitor their performance, making adjustments as needed. Best Practice : Use analytics tools to track key performance indicators and be ready to pivot quickly.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Scoop.it!

NOVEMBER 29, 2022

B2C and B2B content marketing is more than just running a blog, though. You can define your goals by identifying Key Performance Indicators (KPIs) and tracking these metrics. Your SaaS content can also be used to engage buyers through the sales funnel.

Marketing Plan 96

Marketing Plan Content Marketing Whitepaper Key Performance Indicator 96

Martech

JUNE 13, 2023

Shake Shack can use this feedback to monitor and measure key performance indicators. The brand measures experience through QR codes and personalized, digital survey links that customers can click on in order to share feedback.

Customer 107

Customer Key Performance Indicator Customer Journey Analytics 107

Duct Tape Marketing

MARCH 14, 2024

A lot of, sadly, a lot of marketing folks just throw magic fairy dust out there and print off a couple reports that don't really indicate that we're first off even tracking the right things. Find them online. I mean, those are the variations that need to be taken into play.

CMO 68

CMO Key Performance Indicator Transform Thought Leadership 68

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). Quick Takeaways. Use the Right Metrics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Sprout Social

JULY 17, 2023

Winick explains, “Consider a B2C brand managing their LinkedIn account. This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs). She says, “Key social metrics should match the questions being asked by leadership at your company.”

Key Performance Indicator 78

Key Performance Indicator CRM PR Analytics 78

Scoop.it!

MARCH 17, 2022

The fancy term here is KPIs, i.e., Key Performance Indicators. Read more about B2C content strategies here. Insights include page views, likes, comments, and shares. Long-term and more in-depth analytics include conversion rates, qualified leads, and closes. KPIs measure how effective your strategy is.

Whitepaper 90

Whitepaper Key Performance Indicator Promotion Analytics 90

Martech

OCTOBER 7, 2022

Consider the key performance indicators (KPIs) and measures of success of your customer journey orchestration efforts. The first iteration of your customer journey orchestration implementation will ultimately need improvement. What should improve and how, though?

Customer Journey 101

Customer Journey Customer Key Performance Indicator Customer Acquisition 101

Sprout Social

FEBRUARY 7, 2022

For B2C companies like Adidas, it’s a great place to highlight your breadth of product offerings. In the Sprout CSV you pulled, you can look at key performance indicators (KPIs) to determine what pieces of content did well for you, and what didn’t. Showing off your products. Highlighting what your company does.

Branding 113

Branding Real Estate Key Performance Indicator Thought Leadership 113

Exposure Ninja

OCTOBER 16, 2023

Business to Consumer (B2C) Business to Consumer (B2C) describes businesses that sell products or services to consumers. Objectives and Key Results (OKR) Objectives and key results (OKR) are a way of goal setting that can be used for teams and individuals to set goals that align with other related teams.

PR 52

PR Marketing Marketers User-Generated 52

Rock Content

DECEMBER 7, 2020

B2C (Business-to-Consumer). It stands for “ key performance indicator ”. Numerical average time spent by users browsing your site. B2B (Business-to-Business). We can define it as business ecommerce; that is, a company that sells to other companies. The most common type of advertising on the internet.

eCommerce 83

eCommerce User-Generated Real Estate Key Performance Indicator 83

CXL

NOVEMBER 22, 2022

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. A useful metric is both accurate (in that it measures what it says it measures) and aligned with your goals. submits a form).

Digital Marketing 88

Digital Marketing Customer Acquisition Analytics Non-Profit 88

Welcome Software

APRIL 13, 2022

If you’re churning out content without paying attention to how it’s performing, you could be wasting serious time on the wrong stuff. This person keeps an eye on all of your metrics and key performance indicators (KPIs), letting your team know what’s working and what’s not. Enter the analytics manager. .

Key Performance Indicator 59

Key Performance Indicator SEO Management Analytics 59

Marketing Insider Group

FEBRUARY 9, 2021

The proof is in the numbers: 91% of B2B marketers and 86% of B2C marketers use content marketing. Start by defining your top KPIs ( key performance indicators ). But if you’re patient and consistent, you should get substantial results that make a big difference in your business.

Content Marketing 145

Content Marketing eBook Marketing Marketers 145

Hubspot Marketing

NOVEMBER 30, 2022

The digital marketer focuses on each channel's key performance indicators (KPIs) to properly measure performance. B2C Digital Marketing. For B2C companies, channels like Instagram and Pinterest are often more valuable than business-focused platforms like LinkedIn. Testimonials.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Marketing Insider Group

JULY 1, 2020

In the B2C sector, content marketing is just as important. But today, almost all marketers use content marketing – 91 percent of B2B marketers and 86 percent of B2C. This is the person who’s in charge of aligning the strategy with business goals and keeping everyone on task with reaching your designated key performance indicators.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Martech

SEPTEMBER 30, 2021

One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. Maybe it’s because, regardless of the nature of the business, B2C strategies work at a deeper level. More social, more video. B2B influencers. It’s a trend, and marketers are very good at spotting and following trends.

Key Performance Indicator 91

Key Performance Indicator B2C CMO Retail 91

Litmus

DECEMBER 6, 2023

It’s worth noting that we use the data collected by these sentiment trackers as a health metric, not a key performance indicator (KPI). We don’t grade our email performance by this data, but it is good to keep an eye on it and how it may change over time.

Key Performance Indicator 64

Key Performance Indicator Customer loyalty Shipping Communications 64

Hootsuite

JANUARY 13, 2021

B2C: Business To Consumer. KPI: Key Performance Indicator. A key performance indicator is a broad measurement that tracks how effectively a company is accomplishing its goals. A post shared by Alexandra Grey (@alexandragreyofficial). Business specific social media acronyms. B2B: Business To Business.

Gen Z 145

Gen Z Key Performance Indicator User-Generated Social Media Marketing 145

Marketing Insider Group

SEPTEMBER 14, 2023

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Even though we defined our original best practices for B2B content teams, many of them have always applied to B2C companies as well.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Set up tracking and analytics, closely monitor your key performance indicators (KPIs), and use that data to optimize your marketing strategy continually. So, the team developed a strong presence on the platform.

PR 70

PR Customer loyalty User-Generated Marketing 70