article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Monitor KPIs and Marketing Metrics Measure your performance with KPIs and metrics aligned with your business goals.

PR 102
article thumbnail

The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

You can use every digital marketing tactic listed above throughout an inbound marketing strategy to create a customer experience that works with the customer, not against them. Here are some classic examples of inbound marketing versus traditional marketing: Blogging vs. pop-up ads. B2C Digital Marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Important Marketing Terms You Should Know

Exposure Ninja

Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52
article thumbnail

How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

But if you want to build your business on a firm foundation and grow confidently into the future, content marketing is one of your best options. Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Quick Takeaways. Use the Right Metrics.