B2C Management Marketing Shopper Market 
Martech
JULY 13, 2021
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? Crowdsourcing the most important metric in marketing . See if you agree with the pundits in Chatter below. Yes, we are.”
Martech
APRIL 20, 2023
Personalized precision with customers Supermarket chain Kroger is another major retailer with a robust RMN, called Kroger Precision Marketing (KPM). KPM is managed under a wholly-owned subsidiary, 84.51˚. The common denominator is data science,” said Brian Spencer, KPM’s marketing director. “We
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