Hubspot Marketing
JUNE 27, 2022
Both B2B and B2C brands recognize the power of video marketing. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. Read on to learn about the key trends we discovered. Read on to learn about the key trends we discovered.
Trade Press Services Newsletter
OCTOBER 6, 2022
That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy. Thought Leadership Content One of the most effective marketing tactics is thought leadership content.
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Marketing Insider Group
DECEMBER 29, 2020
We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Thought Leadership.
Adobe Experience Cloud Blog
JULY 13, 2018
You can apply this approach to advance account-based marketing (ABM), which promotes sales-and-marketing alignment by focusing only on key target accounts that match your company’s ideal customer profile. In the B2C world, predictive analytics can help you focus your ad spend on the right people, helping you achieve a higher ROI.
Hubspot Marketing
MARCH 19, 2024
11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. Want to leverage influencer marketing but don't know where to start?
Customers.ai
JANUARY 26, 2024
Website / URL * Grade my website Conversion Rate Optimization (CRO) Software Next, we’re going to cover some B2B marketing tools that are great for CRO. Capitalizing on your website traffic is extremely important due to the increased difficulty to convert and/or capture contact details on a B2B website as opposed to a B2C website.
Hubspot Marketing
DECEMBER 20, 2022
This post is a part of The Crisis of Disconnection , a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. 60% of marketers believe influencer marketing is the most effective marketing trend.
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