Neil Patel

JULY 27, 2021

Why eSports Marketing? Why would a B2C business want to choose eSports marketing over another strategy? First, marketing in eSports allows you to reach a dedicated and engaged audience. 6 B2C eSports Marketing Strategies to Try. How do you plan to take advantage of eSports marketing? It might be.

B2C 144

B2C Advertising Advertisers Marketing 144

Litmus

NOVEMBER 2, 2022

This year’s Best Email Design B2B and Best Email Design B2C categories rely on a little help from our email marketing community friends. Our team of Litmus judges have chosen the top four emails from the Best Email Design B2B and Best Email Design B2C categories. How it works. Now, we need your vote! Learn more.

B2C 80

B2C Customer loyalty Email Marketing Place 80

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Litmus

FEBRUARY 21, 2022

Dramatic shifts in consumer behavior (and life in general) over the past few years has brought about new marketing trends and expedited the evolution of digital marketing efforts. But with so many options, marketers have found planning and navigating these changes to be a bit of an unmapped obstacle course.

Market Trends 92

Market Trends B2C Marketing Marketers 92

Set Up

SEPTEMBER 26, 2023

At the latest “In This Dame and Age” event, the Setup team pulled out a list of hot trends that marketing leaders were prioritizing over the last year. Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection. And maybe we can catch you at a future event.

Market Trends 59

Market Trends Health Transform Marketing 59

Litmus

MARCH 10, 2022

Historically, personalization has been moved to the forefront of B2C marketing because of its ability to leverage purchase history. Marketers can easily personalize and draw conclusions based on preferences by looking at someone’s buying behavior. . Create individualized email experiences at scale. Learn more.

Retail 80

Retail Market Trends Email Marketing Customer loyalty 80

Adobe Experience Cloud Blog

JULY 13, 2018

You can apply this approach to advance account-based marketing (ABM), which promotes sales-and-marketing alignment by focusing only on key target accounts that match your company’s ideal customer profile. In the B2C world, predictive analytics can help you focus your ad spend on the right people, helping you achieve a higher ROI.

Market Trends 113

Market Trends B2C Thought Leadership Analytics 113

Hubspot Marketing

JANUARY 4, 2021

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. We are humans, serving humans.

Market Trends 145

Market Trends Transform CMO Marketing 145

Martech

OCTOBER 19, 2023

Well, 42% said they haven’t received any formal training on AI and its applications in marketing. The survey is based on responses from 317 digital marketing professionals across B2C companies in the U.S. MyTelescope’s new AI platform uses search data to predict opportunities, market trends, future sales, and market share.

User-Generated 122

User-Generated B2C Analytics Advertising 122

Search Engine Land

DECEMBER 11, 2023

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. Additionally, I can provide insights on analyzing marketing data to optimize campaigns and drive ROI. Understood? Answer: Understood.

Promotion 119

Promotion B2C Retail Direct Mail 119

Trade Press Services Newsletter

OCTOBER 6, 2022

Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. That’s why it’s important to know which B2B marketing trends are important now and over the next year. Here are six key marketing essentials to consider incorporating into your 2023 marketing communications strategy.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Rock Content

MARCH 22, 2024

Staying on top of B2B marketing trends is essential for any successful brand or company today. In other words, you’ll need to stay open to the latest B2B trends in marketing and find ways to make them work for you. Now, let’s look at five of the B2B marketing trends to consider for 2024.

Customer loyalty 81

Customer loyalty Marketing Marketers CMO 81

Hubspot Marketing

MARCH 19, 2024

11 Data-Backed Marketing Recommendations for 2024 1. Our survey included more than 1,400 global B2B and B2C marketers, and over half of them told us that they’re leveraging short-form video in 2024, and it’s the format they plan to invest the most in this year. And, what are their plans and expectations for 2024 and beyond?

Thought Leadership 103

Thought Leadership Marketing Marketers Influencer Marketing 103

Neil Patel

JULY 8, 2021

Just because you sell products to consumers doesn’t mean you’re solely a B2C business. Monitor Market Trends. The secret to success and longevity in the e-commerce industry is understanding market trends. By observing the products your customers frequently search for, you can anticipate trends in your niche.

Retail 144

Retail Transform Price Manufacturing 144

Hubspot Marketing

JUNE 6, 2022

Read on to discover new data about how businesses are investing in experiential marketing and how you can leverage the strategy in your processes. Will brands invest in experiential marketing? 83% of marketers also plan to continue investing the same amount or increasing their experiential marketing investments in 2022.

Branding 134

Branding Food B2C Health 134

Contently B2C

AUGUST 8, 2016

When it comes to emerging luxury content marketing trends, David Linderman, group creative director at digital agency Huge, is most excited about the potential of virtual reality (VR), which immerses consumers in a multimedia experience that mimics the real world. Virtual reality. uence future purchases.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52

Customers.ai

DECEMBER 18, 2023

This is PERSON-level data that will help both B2C and B2B sales teams build highly-targeted outbound sales campaigns with personalized messaging. Get Started with Website Visitor Identification Whether you’re B2B or B2C, it’s time to move away from tools that rely on reverse IP lookup to give you contact data. The Customers.ai

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Martech

MARCH 2, 2022

On today’s earnings call, Salesforce Chairman and co-CEO Marc Benioff shared news on how one of technology’s biggest enterprises is adapting to the most recent developments in COVID as well as B2B and consumer marketing trends. They also did their part to transform workflows with their own Service Cloud updates.

Transform 106

Transform B2C CRM Market Trends 106

Neil Patel

JANUARY 27, 2021

Businesses that use content marketing have conversion rates 6x higher on average than those who do not. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. 60% of marketers say content marketing is very important or extremely important to their overall strategy.

Content Marketing 143

Content Marketing Marketing Marketers B2C 143

Rock Content

APRIL 12, 2024

The State of Marketing Report is a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Don’t let the future of marketing catch you by surprise!

Influencer Marketing 87

Influencer Marketing Marketing Marketers SEO 87

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 79

B2C Education Marketing Marketers 79

Rock Content

SEPTEMBER 25, 2020

Over the past few years, marketing strategies, whether online or offline, have all been focused on the B2B (business to business) and B2C (business to consumer) segments. If you’re interested in the topic, keep on reading, and you’ll find out: What is human to human marketing (H2H)? This is how relationships evolve!

B2C 66

B2C Communications Marketing Marketers 66

Customers.ai

JANUARY 26, 2024

Website / URL * Grade my website Conversion Rate Optimization (CRO) Software Next, we’re going to cover some B2B marketing tools that are great for CRO. Capitalizing on your website traffic is extremely important due to the increased difficulty to convert and/or capture contact details on a B2B website as opposed to a B2C website.

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

OCTOBER 17, 2023

Over the past decade, affiliate marketing has transformed significantly as a result of evolving marketing channels, technology, and consumer behavior. What was once a marketing strategy used primarily by B2C companies is now making its way into B2B partnerships. Top Affiliate Marketing Trends, According to Experts 1.

Affiliate Marketing 111

Affiliate Marketing Market Trends B2C Transform 111

Buffer Marketing

FEBRUARY 28, 2024

For B2C offerings like digital products or courses, gauge your target audience's price sensitivity and willingness to invest.   The key to a profitable pricing strategy combines what serves you and your income goals, adaptability to market trends, and incentives that keep your audience coming back for more.

Price 102

Price B2C Energy Product 102

Hubspot Marketing

AUGUST 29, 2022

If you market B2C brands, or products that would be used specifically in the home, this is important to keep in mind if financial uncertainty continues. But, wages aren’t moving to match these increasingly fast changes. Naturally, the public is already looking for ways to avoid breaking the bank — by reducing their budgets.

Entertainment 122

Entertainment B2C Price Marketing 122

Welcome Software

JUNE 13, 2022

The marketing team is responsible for identifying the best hook to capture your audience’s attention. Content strategy tools identify keywords and market trends to help you target your content for particular viewers. For example, content marketing tools provide insight into consumer desires, difficulties, and pain points.

Transform 40

Transform B2C User-Generated Market Trends 40

Set Up

OCTOBER 10, 2023

At Set up , we keep a pulse on the latest marketing trends and conversations. We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. Pittman: “I love seeing what B2C companies do to get the attention of their audience.

Transform 59

Transform Health CMO Key Performance Indicator 59

Ariyh

NOVEMBER 14, 2022

This is a 3min practical summary of a scientific study 🎓 Join 14,659 evidence-based marketers that grow using science, not opinions 📈 Subscribe now Today’s insight is brought to you by… Marketing Brew Staying on top of marketing trends can be a full-time job.

Copywriting 52

Copywriting B2C Price Education 52

Hubspot Marketing

DECEMBER 20, 2022

60% of marketers believe influencer marketing is the most effective marketing trend. Buyers expect their experiences discovering and buying B2B and B2C goods and services to feel the same, regardless of who they’re buying from. 93% of all online interactions start with a search engine. Make it Easy to Buy.

Branding 99

Branding CRM Thought Leadership Advertising 99

Martech

OCTOBER 3, 2023

For executives, Citizens Bank might send them content written by an economist about an upcoming recession, or other market trends. “We have to think about our budget — around being in all different channels, and doing a lot more than just offering a product,” said Dillon.

Transform 122

Transform Customer Education Management 122

Sprout Social

NOVEMBER 21, 2019

By monitoring market trends through research, you can figure out the best tactics for reaching your target audience. Where should I conduct market research? For example, Google Product Listing Ads can help highlight all of the above for B2C brands. They’re being bombarded with sales messages from all angles.

Market Research 97

Market Research Gen Z Price B2C 97

Martech

OCTOBER 3, 2023

For executives, Citizens Bank might send them content written by an economist about an upcoming recession, or other market trends. “We have to think about our budget — around being in all different channels, and doing a lot more than just offering a product,” said Dillon.

Transform 119

Transform Customer Education Management 119

Rock Content

OCTOBER 12, 2015

In this study Social Media Examiner surveyed over 3700 marketers to dive into the who, what, when, where, and why of social media marketing. Social Media Marketing Trends: Survey Summary Report | Ascend2. Social media marketing, when planned properly, can be very effective. Digital Is Driving Growth | Carat.

Social Media Marketing 98

Social Media Marketing Marketing Marketers B2C 98

OnPassive Marketing

JULY 14, 2022

Overall, it is clear that content marketing is becoming more and more popular each year. Businesses that continue to produce high-quality content will be successful in gaining an audience, whether they are a B2B or a B2C companies. Content marketing is the second most popular method of growing an audience after social media marketing.

Content Marketing 95

Content Marketing Marketing Marketers B2C 95

AWeber

DECEMBER 19, 2022

We’re expecting 2023 email marketing trends to be even more interesting, especially after asking 20 email marketing experts what they think will be the big in 2023. Here are the email marketing trends and technologies they think will matter most: Reduced dependence on social media. Rise of neo-brutalism design.

Market Trends 132

Market Trends Email Marketing CMO Marketing 132

Welcome Software

MARCH 30, 2023

2 Warum E-Mail-Marketing so wichtig ist und wie KI unterstützen kann Warum denken Marketer überhaupt noch über die E-Mail als Marketing-Instrument nach? Weil etwa im B2C-Segment 91 Prozent der Verbraucher immer noch auf die E-Mail zurückgreifen. Und das geht zu Lasten der Aktualität.

PR 40

PR Transform User-Generated Marketing 40