Content Marketing Institute
OCTOBER 22, 2021
Frustrated B2B readers give thought leadership content a bad review, and most say they skip out on anything they deem irrelevant. B2C retail giant Lowe’s adds a media network to monetize its audience. Read our hot takes.
Hubspot Marketing
JUNE 27, 2022
Both B2B and B2C brands recognize the power of video marketing. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? B2C and B2B brands balance creating content in-house with relying on outside agencies. When breaking it down between B2C and B2B brands, there was only a 1% to 3% difference.
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Adobe Experience Cloud Blog
MARCH 23, 2015
As we return from Austin for SXSW , I wanted to take a deep dive into survey results from these B2C marketers–the creative minds typically responsible for the expensive, yet memorable ads and branding , that fueled plenty of water cooler discussions across the world. 4) Social Networks and Mobile Dominate B2C Marketing Investments.
Adobe Experience Cloud Blog
JUNE 13, 2017
Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. Let’s take a look at some areas that we’ve traditionally thought of as B2B marketing and examine at the process through a B2C lens.
Adobe Experience Cloud Blog
MARCH 27, 2015
Author: Ellen Gomes As a B2C Marketer, you may have thought that the concept of “lead nurturing” only applied to B2B businesses. But with technology, like Marketo’s engagement marketing platform, savvy B2C marketers are starting to implement nurturing programs. We call this customer nurturing.
Trade Press Services Newsletter
OCTOBER 6, 2022
Thought Leadership Content One of the most effective marketing tactics is thought leadership content. A survey of more than 1,300 business decision-makers found that 91 percent of business decision-makers considered thought leadership either important or critical.
Martech
FEBRUARY 20, 2024
Like B2C content marketing, B2B content aims at building authority and brand recognition for the business on digital channels where customers seek information and participate in digital communities. Thought leadership articles appear in many industry publications that are read by your prospects.
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