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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce. Target customers. Click here to download! Target customers.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. What content marketing tools are you using now?