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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

with B2B companies growing faster (at 19.1%) than B2C companies (at 11.5%). of companies reporting this change, followed by “changing partners” (42.9%), “changing marketing promotions” (40.3%), and changing distribution (33.6%). Focusing on their own companies, average revenues are growing faster than markets at 16.4% two years ago.

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AR-powered gift cards for the holidays and beyond

Martech

Click here to take the survey But Cardii foresees B2C use cases too. We’re a tech company, so I thought it would be super cool to reward my team and to do so using a new technology. The Cardii team delivered a really nice design that leveraged our new logo. We’d like to know how it’s been for you.

Transform 112
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Six Essential Elements for your 2023 Marketing Plan

Trade Press Services Newsletter

New technologies are always being introduced and it can be difficult to keep up with the changing landscape. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Defined as any content created by users of an online platform, UGC is popular in B2C markets.

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How to protect customer trust when using AI

Martech

This type of uncertainty isn’t just a B2C problem. For example, consider those instances where Netflix keeps telling you you have a “98% match” for a new movie they’re promoting, but it looks boring. Executives now find their content mixed in alongside AI-generated LinkedIn posts (often with little to no substance).

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So they've got new competitors and then also new technology.

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How Ecommerce Transformed Marketing 

Digital Marketer

It also developed social marketing through sponsored, promoted, or monetized content on social video apps like TikTok or YouTube. This part of digital marketing is still advancing as new technologies like data analytics drive marketing insights. Small Business Opportunities. Image sourced from Digital Skill Blog.

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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– While it’s easier to teach someone how to use a new technology, developing strategic skills takes time. ResearchCorp’s Demand Generation Adoption Survey. Have a hacker’s mindset.