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How to edge out your competition with market research

Sprout Social

Again, today’s marketing world evolves at a rate that’s difficult to keep up with. New marketing tools. There’s a reason why 55% of people are overwhelmed when trying to learn about a new product. For example, Google Product Listing Ads can help highlight all of the above for B2C brands. Fresh products.

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4 Content Distribution Strategies That Make Web Traffic Soar

Marketing Insider Group

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. You want to get that content some extra traction—so you want to reach out to people in your target market who aren’t your social media followers.

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Why Your Content Marketing Strategy Isn’t Working and How to Fix It

Marketing Insider Group

Both businesses and B2C (business-to-consumer) customers alike want to buy from someone they can trust—someone who’s an expert in his or her field. That’s why content marketing is a must-have for both B2C and B2B businesses. Done well, content marketing provides helpful information to prospective customers. How it works.

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How to Build a Content Strategy for Small Businesses

Scoop.it!

Moreover, a content strategy can push business growth by helping you uncover new ideas, explore new market segments , and build relationships. Read more about B2C content strategies here. HubSpot is a prime example of a market leader that built its brand through content strategy. Don’t Restrict to Blogs.

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The Strategic Guide to Enterprise Content Marketing (with Examples)

Marketing Insider Group

Perhaps Coke doesn’t need blog posts to fish for new markets. No matter how large your company is, it can always grow through discovering new markets. Those markets aren’t likely to switch their beverage of choice from a catchy ad. That’s a mistake, in our opinion. Salesforce.