Hubspot Marketing

JUNE 29, 2022

Figuring out what social platforms to use depends on whether your brand is B2B or B2C, and what type of video you want to create. If you're B2C, you should be on Instagram, TikTok, and Facebook. Let's face it, millennials are becoming the decision-makers. Do video marketers create videos in-house or with an agency?

Branding 106

Branding Video Marketing Millennials B2C 106

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. This last one is a biggie. They expect to do business through digital channels. They expect to buy for their companies on their mobile phones.

Gen Z 113

Gen Z Pharmaceutical Customer Acquisition Marketing 113

Martech

SEPTEMBER 24, 2022

The survey was distributed relatively evenly across Gen Z (88 participants), Millennials (101), Gen X (136) and Boomers (76). Older participants raised the average for interest in travel, with only 48% of Gen Z, and 50% of Millennials, interested in that topic. Age demographics.

Gen Z 110

Gen Z Millennials Fashion Food 110

Buffer Marketing

APRIL 4, 2024

Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% Notion (which is more of a B2B-B2C hybrid) works with creators called Notion Partners who highlight the product frequently in their TikToks. of its US user base to be exact.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Search Engine Land

MARCH 29, 2023

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. More than knowing the latest trends, we must continually assess: Where this target audience is.

Pharmaceutical 95

Pharmaceutical Whitepaper Millennials User-Generated 95

Martech

MAY 30, 2023

Fifty-six percent of Millennial and Gen Z small businesses, regardless of size, said they are prioritizing AI, versus 24% among older businesses. Larger small businesses (101-500 employees) were more than four-times more likely than the smallest businesses (10 employees and under) to be open to using AI tools — that’s 75% compared to 16%.

Gen Z 98

Gen Z Millennials Marketing Marketers 98

Martech

JULY 13, 2021

“Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In an acquisition costing around $250 million, Merkle, the data and technology-led CX management company will bring onboard LiveArea, the global B2B, B2C and D2C CX and commerce agency.

Shopper Market 115

Shopper Market Millennials Shoppers Shipping 115

Welcome Software

OCTOBER 10, 2022

While B2B is way behind B2C, the move to digital commerce is underway and accelerating. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions.

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Welcome Software

OCTOBER 10, 2022

While B2B is way behind B2C, the move to digital commerce is underway and accelerating. In fact, at the time of the study, only 17% of the wholesale purchase journey was attributed to sales rep interactions and, among millennials, fully 44% said they prefer no sales rep interaction at all when making buying decisions.

Millennials 40

Millennials eCommerce Retail Manufacturing 40

Sprout Social

MAY 10, 2019

3. Millennials prefer YouTube over TV. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. After 14 years, the platform is one of the most valuable in the world, for B2B and B2C companies alike.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away. Make Data Your Playground.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Neil Patel

SEPTEMBER 29, 2020

The company has achieved impressive results for their tech, B2B and B2C clients. What makes Sociallyin different from other agencies is that they also offer multilingual social media management: They work with brands in both the B2B and B2C spaces. Notable clients include Toyota, Dick’s Sporting Goods and TGI Fridays.

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Martech

JULY 28, 2022

Somewhere in the middle, Millennials are likely too busy with children and careers to be spending as much time and money on apps. For gamers ages 45 and up, monetization from games skewed to them accelerated even faster, up to 31% of the top 1,000 games, up seven percent from two years ago. Get the daily newsletter digital marketers rely on.

Gen Z 114

Gen Z Advertising Advertisers Millennials 114

Hubspot Marketing

DECEMBER 4, 2023

For B2B brands, we recommend 4-6 times a week, while every day is optimal for B2C brands. Of Gen Z and Millennials, 72% follow influencers on social media, so collaborating with word-of-mouth mavens is a safe bet for driving traffic to your Facebook page by introducing your company to a new audience. Promote your page.

Gen Z 112

Gen Z User-Generated Millennials B2C 112

Sprout Social

JANUARY 3, 2022

No matter your role or who you market to (B2B or B2C, Millennials or Boomers, etc.), Your buyer persona doesn’t have to be this well designed, though, to be effective. Consistency, in whatever format you choose, is key. Don’t let your buyer personas collect dust. Once your buyer personas are built, the work really begins.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Martech

APRIL 17, 2023

Sixty-seven percent of Gen Z and millennial digital shoppers said that they preferred to wait in order to pay a lower price on beauty products. The majority of online beauty shoppers are looking for bargains, the study found. This applied to younger consumers as well as older generations. Power shoppers.

Shoppers 77

Shoppers Price Gen Z eCommerce 77

Martech

SEPTEMBER 13, 2023

This is especially true for younger consumers: 43% of Gen Z and 41% of millennial respondents say what a brand stands for factors into their purchase decision Only 34% of Gen X and 29% of baby boomers felt the same way. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 108

Gen Z Shoppers Retail Price 108

Martech

JUNE 2, 2022

And for marketers targeting Gen Z and Millennials, TikTok is where the action is right now , with over one billion monthly users, almost half in the valuable 10-29 year old demographic. It’s where audiences are and the ability to help them discover and purchase products without sending them to a different channel is priceless.

Gen Z 97

Gen Z Millennials Entertainment Digital Marketing 97

Hubspot Marketing

MARCH 14, 2023

Image Source Both B2B and B2C marketers can implement a wide range of strategies to capture leads. For example, TikTok is overwhelmingly favored by Gen Z while Instagram is favored by Millennials. People use different platforms for different reasons, and there is even preference for one platform over another based on generation.

Gen Z 109

Gen Z User-Generated Social Media Marketing Millennials 109

Martech

AUGUST 16, 2022

This holistic perspective on gamers opens up more opportunities for brands that want to connect with Gen Z and Millennial consumers. Gamers were sharing more about their lifestyles, including exercise routines, cooking, fashion and other interests. Get MarTech! In your inbox. Processing.Please wait. Many touchpoints.

Gen Z 109

Gen Z Millennials Fashion Marketing 109

Contently B2C

NOVEMBER 29, 2016

Almost half of millennials prefer Black Friday’s counterpart, Cyber Monday. Millennials like Cyber Monday because of convenience. Sixty-three percent of consumers now say they would never stand in line for it. Hint: It’s not because they like Mondays. Just ask Lorelai from Gilmore Girls.

Millennials 52

Millennials Place Customer B2C 52

Content Marketing Institute

JANUARY 22, 2019

In our latest examples collection, Get Inspired: 40 Examples That Are Driving Content Marketing Forward , we show how leading B2B and B2C businesses raised the marketing bar with standout content efforts. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama. Click To Tweet.

Gen Z 106

Gen Z Content Marketing Health Millennials 106

Hubspot Marketing

DECEMBER 20, 2022

58% of millennials agree that social platforms are better than online searches for finding new products. Buyers expect their experiences discovering and buying B2B and B2C goods and services to feel the same, regardless of who they’re buying from. 93% of all online interactions start with a search engine. Make it Easy to Buy.

Branding 94

Branding CRM Thought Leadership Advertising 94

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. Remember, the key to effective marketing is knowing your customer.

Digital Marketing 68

Digital Marketing Marketing Strategy Whitepaper Marketing 68

Neil Patel

OCTOBER 8, 2020

For B2C retailers, core themes of marketing campaigns revolve around specific seasons or dates. A millennial fashion brand could regularly promote back-to-school outfits near the end of the summer. But a consistent weekly plan enables your team to establish a routine and consistently finish their tasks.

Transform 145

Transform Marketing Marketers Millennials 145

Marketing Insider Group

OCTOBER 14, 2015

Good news, content that’s targeted on this level geographically is seen as 82% more valuable to prospects , and this is especially the case with millennial audiences. Several formerly small B2C companies have created fair-sized empires largely as a result of their content marketing efforts and the personalities that emit from them.

Content Marketing 86

Content Marketing Outbound Marketing Millennials Inbound Marketing 86

Sprout Social

NOVEMBER 21, 2019

For example, Google Product Listing Ads can help highlight all of the above for B2C brands. For B2C brands, digging through product reviews from brands can clue you in on what makes a physical product compelling to customers. Think about it: comparing the spending power of Gen Z versus millennials versus boomers is apples and oranges.

Market Research 97

Market Research Gen Z Price B2C 97

Power Digital Marketing

DECEMBER 1, 2022

TikTok is a terrific choice for a B2C company whose target audience includes millennials and Gen Z, and it may be easier to develop a following than on YouTube. YouTube is inundated with 720,000 hours of video uploaded to the site every day.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?) More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Welcome Software

AUGUST 30, 2022

B2B Commerce in a World of B2C Expectations (don’t worry – you can set the playback speed to 2x… we all do it ?). More than ever, the Millennial generation has taken control of B2B buying decisions and are changing the expectations for suppliers and manufacturers. For those of you who prefer the written word, read on.

B2C 40

B2C Millennials User-Generated Manufacturing 40

Litmus

JUNE 23, 2022

According to Prosper Insights , 63% of people 18+, nearly 52% of Gen Z, 49% of millennials, almost 63% of Gen Xers, and over 78% of baby boomers don’t approve of personal data collection without permission. . Does this newfound focus on data privacy have a larger impact on B2B or B2C marketing?

B2C 63

B2C Gen Z Millennials Email Marketing 63

Rock Content

MAY 8, 2016

According to the Content Marketing Institute , 77% of B2C companies and 70% of B2B companies surveyed say that they are creating more content than they did just a year ago. CMI report revealed that this was the primary challenge for 56% of B2C marketers and 60% of B2B marketers. In fact, the. Leverage user-generated content.

Marketing Plan 75

Marketing Plan Content Marketing B2C Whitepaper 75

Content Marketing Institute

DECEMBER 5, 2017

The millennial market is really who banks like ours are looking to connect with.”. Many brands – both B2B and B2C – have a lot of educational content in a multitude of forms. Another tactic has been targeting each participating university with mobile and social ads. It’s a key market for us. dawnpapandrea Click To Tweet. Conclusion.

Education 99

Education Marketing Strategy Branding Energy 99

Neil Patel

NOVEMBER 30, 2020

Offering call support alone to a Millennial or Gen Z audience will probably create some unhappy customers since both of these groups prefer live chat and social media. Only two tier options Less adaptable for B2C support. Getting the wrong features can be just as bad as having no software at all. Customer Preference.

Customer 103

Customer CRM Gen Z Price 103

Contently B2C

JULY 12, 2016

In June, Mountain Dew teamed up with Nickelodeon to make every millennial’s dream come true by bringing back the infamous Aggro Crag from GUTS— one of the many Nickelodeon shows from the ’90s that pitted kids in neon shirts against other kids in neon shirts in a battle to the death.

Millennials 52

Millennials Advertising Advertisers Promotion 52

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. What Is the Difference Between B2B and B2C Niche Marketplaces? Speak to More Customers.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Contently B2C

AUGUST 8, 2016

In addition to tapping an already established and loyal following, in influencer marketing is particularly effective at reaching millennials. Guerlain’s national makeup artist chose custom looks for each of the seven in influencers, who then created blog posts about their experience.

Market Trends 52

Market Trends Branding Content Marketing Fashion 52