Search Engine Land
MAY 31, 2023
Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so. The vast majority of ad platforms are designed for B2C or DTC initiatives. Assessing the effectiveness of a new marketing channel. This could include: Improving lead generation.
Digital Marketer
DECEMBER 19, 2022
This includes the second-hand goods market and resellers operating through auction sites like eBay. Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. New Marketing Channels. Image sourced from Digital Skill Blog.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
SEPTEMBER 15, 2010
Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. . It can include 140 character tweets, photos, brief product updates or FAQs.
Marketing Insider Group
SEPTEMBER 17, 2019
According to Hubspot, Content Marketing costs 62% less than traditional marketing. Even average content marketing produces nearly three times more leads than traditional marketing does, so there’s no reason why it shouldn’t do even better. For B2C companies, it’s important to discover where yours are.
Marketing Insider Group
MAY 10, 2010
The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer.
Marketing Insider Group
MAY 10, 2010
The Case For Optimism I recently read Why it’s time for new marketing optimism by Lisa Donohue and it really struck a chord. I agree with Lisa that it’s a great time to be a marketer.
Expert insights. Personalized for you.
87 
Let's personalize your content