B2C, Online Buyers and Promotion - Marketing Pro Pulse

Dump the Sales Funnel in Favor of Lifecycle Marketing

Content Marketing Institute

JANUARY 14, 2019

How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point). The problem with that: Smart online buyers can move from interest to desire in a heartbeat.

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Whitepaper B2C Marketers Marketing

How To Overcome ECommerce Growing Pains

The CMO Survey

JANUARY 29, 2019

Yes, customers research online (both at home and on mobile devices in stores), but the reality is that they often move from one channel to another and back again before making and receiving a purchase. Thats why weve seen new trends emerge, such as ordering online and picking up in stores. hours in dealerships.

eCommerce

eCommerce Transform CMO Retail

Marketing Pro Pulse

Dump the Sales Funnel in Favor of Lifecycle Marketing

How To Overcome ECommerce Growing Pains

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