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How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point). The problem with that: Smart onlinebuyers can move from interest to desire in a heartbeat.
Yes, customers research online (both at home and on mobile devices in stores), but the reality is that they often move from one channel to another and back again before making and receiving a purchase. Thats why weve seen new trends emerge, such as ordering online and picking up in stores. hours in dealerships.
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