B2C, Pharmaceutical and Product Marketing

8 tips to adopt vertical marketing and drive SaaS growth

Martech

JUNE 3, 2024

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit.

Pharmaceutical

Pharmaceutical Customer Acquisition Thought Leadership Inbound Marketing

The B2B case for retention marketing: 7 key tactics

Martech

MARCH 1, 2024

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Thus, retention is gaining traction again as a strategic B2B marketing priority. Buyers may place orders on their phones but still buy for their companies.

Gen Z

Gen Z Pharmaceutical Customer Acquisition Marketing

Marketing Pro Pulse

8 tips to adopt vertical marketing and drive SaaS growth

The B2B case for retention marketing: 7 key tactics

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