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Pharmaceutical

Product Marketing

The B2B case for retention marketing: 7 key tactics

Martech

MARCH 1, 2024

Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

Gen Z

Gen Z Pharmaceutical Customer Acquisition Marketing

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

OCTOBER 14, 2017

43:51): Robert’s rave: Robert issues a rare bit of praise for The Drum , for its insightful coverage of Lloyds Banking Group’s announcement that it is shifting away from product marketing to focus on how-to content. Rants and raves. (43:51): 51:32): Joe’s commentary No.

Content Marketing

Content Marketing Millennials Pharmaceutical Finance

Marketing Pro Pulse

The B2B case for retention marketing: 7 key tactics

This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

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