Martech

MARCH 28, 2022

Beauty (74%) and pharmaceutical (73%) were close behind. Among B2C sectors, financial services (60%) and consumer electronics (53%) got the most desktop traffic. Financial services lead all sectors with 92% of traffic coming from unpaid, while pharmaceuticals had the most coming from paid sources at 44%.

Pharmaceutical 96

Pharmaceutical Customer loyalty B2C User-Generated 96

Martech

OCTOBER 23, 2023

followers) Shelly Kramer Founder and principal analyst at V3 Broadsuite, Shelly consults on digital transformation for B2B and B2C companies. Her clients have included Chipotle, Maytag, Burns & McDonnell and numerous pharmaceutical brands. LinkedIn: Tim Crawford (5.9K followers) X/Twitter: @tcrawford (20.6K

Transform 112

Transform Pharmaceutical B2C Event Marketing 112

Martech

OCTOBER 11, 2023

Unlike the B2C world, which successfully uses multiple social media platforms to engage with consumers and drive revenue, B2Bs have struggled to find the “killer app” for its social programs. Novartis, the pharmaceutical company, shares content in batches with a similar theme ( a charity, cancer research, culture, etc.)

Pharmaceutical 121

Pharmaceutical Thought Leadership B2C Social Media Marketing 121

Martech

MARCH 1, 2024

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Certain industries, such as telecommunications, financial services, pharmaceuticals, SaaS and media, inherently operate on this model. Thus, retention is gaining traction again as a strategic B2B marketing priority.

Gen Z 113

Gen Z Pharmaceutical Customer Acquisition Marketing 113

Search Engine Land

MARCH 29, 2023

This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. healthcare, government, and pharmaceutical). On the flip side, all marketers know many platforms today are overcrowded with advertisers. Enter Reddit Ads.

Pharmaceutical 95

Pharmaceutical Whitepaper Millennials User-Generated 95

Contently B2C

JUNE 16, 2022

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. But misinformation at this scale isn’t new. Prior to COVID-19, the United States had another major public health crisis—the opioid epidemic.

Health 122

Health Pharmaceutical Marketing Marketers 122

Adobe Experience Cloud Blog

JULY 12, 2013

A company that collects and uses data of individuals in a B2B or B2C environment is a data controller. They provide the necessary software and/or hardware to deliver a service to the controller. Data Controller. A data controller has obligations under local laws to protect the privacy of the data they collect.

Law 133

Law Pharmaceutical Manufacturing Thought Leadership 133