Search Engine Land

MARCH 20, 2024

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

Traditional Marketing 111

Traditional Marketing Marketing Marketers Copywriting 111

Martech

MARCH 20, 2024

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

Marketing 81

Marketing Marketers Traditional Marketing Copywriting 81

Hubspot Marketing

APRIL 28, 2020

What are content managers, and what do they do? According to Senior Brand Manager Alicia Collins, "Content managers wear many hats. Their job consists of so many moving parts — managing blogs, managing social, managing offers … in some cases, they can be a one-person marketing team.".

Management 139

Management Copywriting Communications SEO 139