Search Engine Land

MARCH 20, 2024

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

Traditional Marketing 90

Traditional Marketing Marketing Marketers Copywriting 90

Martech

MARCH 20, 2024

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

Traditional Marketing 81

Traditional Marketing Marketing Marketers Copywriting 81

Hubspot Marketing

APRIL 28, 2020

What are content managers, and what do they do? According to Senior Brand Manager Alicia Collins, "Content managers wear many hats. Their job consists of so many moving parts — managing blogs, managing social, managing offers … in some cases, they can be a one-person marketing team.".

Management 136

Management Copywriting Communications SEO 136

Sprout Social

MAY 9, 2023

This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns. Data analysis for customer insights AI and machine learning give critical customer insights on a range of aspects to help you make strategic marketing decisions.

Marketing 129

Marketing Marketers Market Trends Manufacturing 129

Hubspot Marketing

JULY 14, 2020

The campaign included online and in-person marketing tactics, and is the favorite campaign of staff writer Jay Fuchs. I think the best advertising not only gets you to pause and pay attention in the moment, but also encourages the viewer to take action and learn more after the fact," says Alicia Collins, senior brand manager. "

Marketing 141

Marketing Marketers User-Generated Education 141