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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

As a VP of marketing: The most ideal way to start sales enablement is top-down. As a VP of marketing, you have the authority and power to initiate collaboration with the VP of sales. Obviously, you have your marketing plan and initiatives for the year, as does the sales team. Launch co-marketing campaigns.

CRM 103
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Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. And Thanks to Elizabeth Brenner for copywriting and editorial services.

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Social Media and the Case for Marketing Optimism

Marketing Insider Group

Get Ready to Lead - Social media and inbound marketing is providing marketers with a unique opportunity to lead our companies to our greatest innovations in demand generation, new products, higher customer retention, and a lower cost of sales. And Thanks to Elizabeth Brenner for copywriting and editorial services.