How to Support Sales as a Marketer in a Changing Environment
Pam Didner
SEPTEMBER 16, 2020
As a VP of marketing: The most ideal way to start sales enablement is top-down. As a VP of marketing, you have the authority and power to initiate collaboration with the VP of sales. Obviously, you have your marketing plan and initiatives for the year, as does the sales team. Launch co-marketing campaigns.
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