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Product page SEO: A complete guide

Search Engine Land

If you handle a large website with hundreds of products, chances are you probably can hire a copywriter. Using generative AI can be OK as long as these product descriptions are checked by a copywriter or brand manager and they are signed off before going live. If so, do so instead.

Product 129
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The rise of the position-less marketer by Optimove

Search Engine Land

In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. If you were not adept at copywriting, perhaps — even for simple copy — you asked a skilled professional. What is the position-less marketer?

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The rise of the position-less marketer by Optimove

Martech

In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. If you were not adept at copywriting, perhaps — even for simple copy — you asked a skilled professional. What is the position-less marketer?

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Unveiling the Best Content Creation Platforms: Analyzing Top Competitors

Rock Content

By now, every business owner and brand manager knows that content is king in digital marketing. Professional copywriting services are the best way to scale content production without sacrificing quality, and choosing the right platform for your needs is vital. But it’s no longer enough to post to a company blog once a week.

Price 96
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What Are Content Managers, and How Do You Become One?

Hubspot Marketing

Below, you'll find everything you need to know about content managers, from what they do to how to become one. What are content managers, and what do they do? According to Senior Brand Manager Alicia Collins, "Content managers wear many hats. Let's take a look.

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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Mention the types of content you’ve made and the fields you’ve created content for so hiring managers can see if your experience is a good fit. Best for: Content creators, copywriters, and digital marketers. Best for: Brand managers, marketing professionals, and entrepreneurs.

CRM 87
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The Role of Marketing in B2B – What Should It Be?

Marketing Insider Group

In classic B2C companies marketing owns the P&L for the brands they manage. The coveted position in those companies is the brand manager who essentially acts as the CEO of that brand’s business. It flourishes with the creative arts of developing effective copywriting and visual design.