Building a brand strategy: Essentials for long-term success
Martech
MARCH 15, 2022
For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), despite having a beautiful brand and a perfectly functioning website and funnels.
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