Remove Brand Management Remove Customer loyalty Remove Customer Marketing Remove Product
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The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

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What is customer experience and why does it matter?

Martech

This includes listening to customer feedback and implementing changes. Some other examples of positive customer experience include: Intuitive website design. Realistic expectations about products or services. Always-available live customer support with a short waiting time. Talk to customer-facing staff.

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