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Fractional CMO: Reinventing Marketing Strategies

Duct Tape Marketing

Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.

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Marketing, Death and Taxes

Marketing Insider Group

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?

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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

Answer Multi-touch attribution is a marketing strategy that assigns credit to multiple touchpoints or interactions along a customer’s journey that led to a conversion or sale. For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Demographically bloggers also have higher incomes and education levels than the general population. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. They spend on average more than 10 hours a week blogging.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Just until we can then take the learnings and educate our content generators on how to be more social.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Just until we can then take the learnings and educate our content generators on how to be more social.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. And we are in the fortunate position of educating others. Michael Brenner Oct 18 2010 Thanks James.

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