Remove Brand Management Remove Gen Z Remove PR
article thumbnail

How to address the top reputation issues impacting brands today

Search Engine Land

Corporate executives, brand managers and PR professionals need to recognize that clever spammy SEO tactics can’t “push” negative stories from credible sources down the search engine results page (SERP). If you’re a corporate executive, brand manager or SEO, then make the case for putting PR in charge.

article thumbnail

20 public relations stats to know for better communications outcomes in 2022

Sprout Social

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond. PR will continue to evolve over the next few years.