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SMG Marketing Makeover 2025 – What’s Working, What’s Not, and What’s Next

Sachs Marketing Group

From advertising tools powered by artificial intelligence (AI) to the shift away from traditional SEO strategies, the marketing playbook has undergone numerous revisions, and it’s far from complete. Whether you’re a brand manager, business owner, or agency marketer, now is the time to audit and adapt.

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How to address the top reputation issues impacting brands today

Search Engine Land

Crisis communication and SEO Many industry observers think Google’s Panda update in February 2011 and Penguin update in April 2012 changed how online reputation management works, emphasizing high-quality content over spammy SEO techniques. Business email address Subscribe Processing.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Knowledge of SEO, influencer marketing, social media campaigns, link building and trending topics all sit on the wishlist of skills. The internet and social platforms are vital tools for storytelling, brand management and connection. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset.