Brand Management Global Marketing Retail 
SmartBrief - Marketing
FEBRUARY 21, 2025
There was lots to cover, from content generation in the era of AI to brand management to retail and shoppable ads and developing strategies for a streaming future. The study surveyed brand and agency buyers on their anticipated advertising spending trends and strategic priorities.
Rock Content
DECEMBER 21, 2020
In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. This strategy may also be called global branding or international branding.
Expert insights. Personalized for you.
52 
Let's personalize your content