Set Up

DECEMBER 12, 2023

As a part of our Industry blog series, we interview marketers from an array of industries to get their perspective, advice, and predictions of everything marketing. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers face.

Real Estate 59

Real Estate Manufacturing Retail Education 59

Martech

FEBRUARY 8, 2023

Anyone who has experienced the thrill of earning that free large iced coffee or cashed in on rewards points to get special deals or freebies at their favorite retailers or restaurants has interacted with a loyalty marketing program. The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028.

Customer loyalty 83

Customer loyalty Retail Marketing Marketers 83

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? The fact that the global market size of ecommerce continues to grow reflects these changes. Moving Retail Online.

Transform 83

Transform eCommerce Retail Entertainment 83

Search Engine Land

NOVEMBER 1, 2022

Directly from the Microsoft blog , “For retailers working with aggregators, we’ve removed the “all-or-nothing” choice for direct retailers, and they can now choose to block only specific aggregators from paid listings (Product Ads). Now available in all Shopping Campaigns global markets.”

Product 89

Product Price Advertising Advertisers 89

Econsultancy

APRIL 6, 2022

Each channel offers its own benefits, Shopify for example is a great place to start if you’re a kitchen table start-up to reach consumers looking for a more personalised gift but a behemoth like Amazon gives you access to a global market and consumers you may not know existed.

eCommerce 88

eCommerce Branding Shoppers Logistics 88

Martech

JULY 12, 2021

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 120

Shoppers Shopper Market Millennials Retail 120

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Global Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Econsultancy

MARCH 4, 2022

From consumer behaviour to demand prediction to retention, the events since March 2020 have altered or sped up almost every facet of online retail. A new study from Juniper Research has forecast that the value of global ecommerce payment transactions will exceed $7.5 trillion globally by 2026, up from $4.9 billion, up from $21.3

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Customers.ai

NOVEMBER 7, 2023

For example, if you are an ecommerce clothing retailer, first-party data can tell you individual A added a pair of pants to his cart and left without checking out. In fact, according to the Contextual Advertising – Global Market Trajectory & Analytics report, the contextual advertising market is set to reach $335.1

Outbound Marketing 122

Outbound Marketing Advertising Advertisers User-Generated 122

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Retail 141

Retail Non-Profit Promotion Finance 141

Martech

AUGUST 11, 2021

I pray that the retailer has a decent CRM, or even better, a CDP, and that the system will work out the bugs. That marketing automation would take away all the tedious, repetitive marketing tasks that marketers hated, freeing them up to focus on more creative and strategic projects.

CRM 112

CRM Retail Customer Journey Global Marketing 112

Search Engine Land

OCTOBER 10, 2022

The capabilities include international keyword research, integrating global market and search volume data into the platform, as well as integrating global CPC currency data. Mobile/local analytics. Google’s search engine updates are increasingly focused on improving the mobile/local search user experience.

SEO 95

SEO Retail Global Marketing Analytics 95

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. Stats roundup: the impact of Covid-19 on marketing & advertising. UK online clothing sales expected to overtake in-store in 2022.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Hubspot Marketing

JULY 28, 2023

Ultimately, you need to meet your customers where they are — whether that's an e-commerce store or a retail location. You can also conduct focus groups or surveys to determine the right price. Place Where will you sell your product? Consider where your competitors sell their products and how they differentiate themselves.

Price 79

Price Marketing Mix Key Performance Indicator User-Generated 79

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. ” Marketing budgets now equate to just 6.4% Advertising.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Search Engine Land

JANUARY 24, 2023

Finally, Microsoft provides access to a larger global market, which can be beneficial for advertisers and brands looking to expand their reach. Additionally, Microsoft offers a variety of pricing options with different ad formats that are likely a cheaper option than Google.

Branding 93

Branding Price Advertising Advertisers 93

Content Marketing Institute

AUGUST 9, 2018

Many marketers are confused about which tech is genuinely AI-powered, says @Clare_mcd. As Luis Perez-Breva, head of MIT’s Innovation Teams Program and research scientist at MIT School of Engineering, explains, “Most of what the retail industry refers to as artificial intelligence isn’t AI.” Click To Tweet.

Entertainment 59

Entertainment Retail User-Generated Customer Journey 59

Marketing Insider Group

AUGUST 24, 2015

Alibaba, the most valuable retailer, has no inventory. At the height of its power in 1996, Kodak had over two-thirds of global market share. For these companies… their products are not what you think they are : Uber, the world’s largest taxi company, owns no vehicles. Bottom line: your product is not the thing you sell.

Product 80

Product Real Estate Retail Global Marketing 80

Adobe Experience Cloud Blog

APRIL 14, 2016

From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. This is problematic because, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Hootsuite

OCTOBER 25, 2021

Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Jeff Bullas

DECEMBER 7, 2022

Even though many analysts say the market in Africa is becoming saturated, over 90% of transactions in Africa still involve cash – suggesting that the scope for expansion, scalability, and profits is only just beginning. This is the lowest-hanging fruit of the African market.

Health 202

Health Non-Profit Food Energy 202

AWeber

NOVEMBER 14, 2023

The ebook market should hit $14 billion in the U.S. It will expand to an expected global market of 1.1 But even in a hefty market like that, success isn’t guaranteed. The downside is cost: Draft 2 Digital will take a 10% fee for the retail price of your book in each sale. alone by the end of this year.

eBook 76

eBook Real Estate Price Marketing 76

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. With e-commerce projected to represent nearly 25% of global retail sales by 2025, and revenues expected to reach a staggering $8.1

Transform 68

Transform Affiliate Marketing Shipping Education 68

Rock Content

DECEMBER 21, 2020

This strategy may also be called global branding or international branding. Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. Branding is already a challenge in local markets.

Brand Management 78

Brand Management Branding Management Logistics 78

Unbounce

JULY 14, 2023

Literally a $15 billion company, 50,000 employees, 300 companies across a hundred countries, where Breedon led a number of growth initiatives, including global marketing, intercompany sales, procurement, and technology. Another one we work in is retail. Insurance, retail, and media.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

Literally a $15 billion company, 50,000 employees, 300 companies across a hundred countries, where Breedon led a number of growth initiatives, including global marketing, intercompany sales, procurement, and technology. Another one we work in is retail. Insurance, retail, and media.

Transform 52

Transform Marketing Marketers CRM 52

Litmus

JANUARY 23, 2024

Milled Want to see emails from brands—especially in retail—you aren’t subscribed to? And for a regulated industry like pharmaceuticals, looking at what retailers are doing with their email programs doesn’t really help. Yes, I subscribe to all of our competitor emails and the rest of the big players in the email marketing industry, too.

Place 88

Place Pharmaceutical Retail Email Marketing 88

Marketing Insider Group

FEBRUARY 5, 2024

(VB Insight, APSIS) 58% of best-in-class marketing automation users say the most useful metrics for measuring performance are Conversion Rate and Revenue Generated. Ascend2) 63% of companies using marketing automation outsource all or part of it. Polaris) Hubspot leads the marketing automation software market with a 37.5%

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Sprout Social

NOVEMBER 30, 2020

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Franchising.

Shipping 95

Shipping Marketing Marketers Transform 95

Litmus

APRIL 3, 2020

The global email client market share provides great insights into which email clients are the most popular—and you can use it to focus your testing efforts on the email clients that cover, let’s say, 95% of the global market share. Are you a B2B retailer sending to a German audience?

Analytics 91

Analytics Retail Global Marketing Education 91

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. When Wayfair, one of the world’s largest online retailers, needed to showcase a variety of images from a massive product catalog, it turned to carousel ads. Got my new @Nike Pegasus!

eCommerce 91

eCommerce Shoppers Millennials User-Generated 91

Martech

APRIL 5, 2022

That some marketing dollars will inevitably be wasted is not news. Way back in 2018, nearly 30% of global marketers said they wasted nearly a third of their marketing budgets, and half wasted about 20%. The CMO of a global retail chain wants to understand what paid media channels contribute to the highest-value customers.

Customer 92

Customer CMO Customer Journey Non-Profit 92