Hubspot Marketing

JANUARY 7, 2024

According to Merriam-Webster , marketing is "the process or technique of promoting, selling, and distributing a product or service." The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Hubspot Marketing

FEBRUARY 21, 2018

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions.

Management 143

Management PR User-Generated Advertising 143

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. From numbers 4-6, I would add: Create, Optimize, Promote. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Know them all.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Hubspot Marketing

AUGUST 9, 2018

According to the dictionary , marketing is “the process or technique of promoting, selling, and distributing a product or service. ” The day-to-day activities of a marketer depend on what they’re marketing, whom they’re targeting, and what platforms they use to promote products or services.

PR 123

PR Marketing Marketers Non-Profit 123