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Why we care about marketing management

Martech

DECEMBER 21, 2022

Marketing management is a process that helps you plan, develop and implement promotional strategies and campaigns with the right team members and teams. This process may take time, including learning brand awareness techniques, increasing conversions, and expanding your business reach.

Management 99
Management Key Performance Indicator Marketing Marketers 99
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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

MARCH 11, 2024

By implementing a multi-touch attribution strategy, marketers can gain better insights into the effectiveness of their marketing efforts, optimize their marketing planning and budget allocation, and ultimately improve their return on investment (ROI). For this prompt, try selecting the Brand Manager persona.

Branding 90
Branding Key Performance Indicator Customer Journey Marketing Mix 90
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