The CMO Survey

MARCH 28, 2023

Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase this year.

CMO 130

CMO Finance Marketing Marketers 130

Sprout Social

MAY 9, 2023

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Future of marketing AI AI marketing is achieving new advancements at a phenomenal speed.

Marketing 130

Marketing Marketers Market Trends Manufacturing 130

Duct Tape Marketing

JULY 20, 2016

Basically, I’m talking about what marketing have long referred to as market segmentation, but it’s taken on new, important dimensions of late as much of the buyer’s journey is now controlled by the actual buyer. ” Audience Audit provides custom segmentation solutions for smart agencies and their clients.

Market Research 48

Market Research Market Segmentation Brand Management Communications 48

Marketing Insider Group

NOVEMBER 4, 2010

A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.

Telemarketing 75

Telemarketing Customer loyalty Inbound Marketing User-Generated 75

Marketing Insider Group

NOVEMBER 4, 2010

A segmented landing page was created to direct respondents down conversion paths focused on the needs of their hospital based on size (see image above). Even with only 30% of the respondents in the target audience, conversion rates still soared 556%, based in large part on the directed paths and audience-specific messaging.

Telemarketing 74

Telemarketing Customer loyalty Inbound Marketing User-Generated 74