Marketing Insider Group
JUNE 2, 2010
Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?
Marketing Insider Group
SEPTEMBER 15, 2010
Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. People do not “like&# brands on Facebook because they want to be marketed to. It can include 140 character tweets, photos, brief product updates or FAQs.
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Marketing Insider Group
DECEMBER 16, 2010
To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?
Marketing Insider Group
DECEMBER 16, 2010
To me it partly reiterates what I’ve been saying here in this blog and in my speaking opportunities: Go digital or go home But we must find a way to integrate digital and traditional marketing And we should use our best talent to drive change in our organizations What else can we learn?
Duct Tape Marketing
MARCH 2, 2023
Whether you are a business owner or a consultant, who doesn’t understand why your marketing is not working the way it should, the Fractional CMO model could change your business. 05:43): And frankly, what most people do is they hire somebody just to do marketing campaigns and all those other things are left by the, the wayside.
Rock Content
MARCH 25, 2020
There’s nothing the consumer likes better than customized experiences, after all we implement them on every single aspect of brand management. This Digital Marketing trend has finally reached the point where it calls for personalized websites, and that is a major change that will impact your company.
Marketing Insider Group
MAY 10, 2010
I can see the impact of social media in B2B companies today – bringing customers to the center of everything we do – and marketers are leading this movement. Traditional marketers, who in the past may have shunned inbound techniques, are using words like “clicks,&# “mentions&# , “keywords&# , even “SEO&#.
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