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Areas of Expertise : Publishing, content marketing. Why We Like It: The blog of this UK-based organization is packed with valuable (you guessed it) content, on subjects ranging from videomarketing to mobile to print. Check it Out: Content Marketing Association. Content Marketing Institute. =. Copyblogger.
And content marketing provides exceptional leverage. Some of the content marketing tactics I’ll outline shortly can generate leads indefinitely with minimal ongoing input. Elevate Your Team as Thought Leaders Thoughtleadership is one particular content marketing approach that can work brilliantly.
Here’s a snapshot of the places you can build a brand and promote your content: Social media Email marketing Content marketing (blog posts) Employee advocacy Webinars and videomarketing Events Podcasting The catch? This speaks to the value of a social media management solution like Sprout.
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