Why Brands Need to Stop Chasing Marketing Hype and Start Pursuing Audience Intent
Rock Content
SEPTEMBER 18, 2017
Brands waste too much time and effort chasing the next, shiny marketing strategy or buzzword, thinking it’s a silver bullet. Leading with “intent” lets brands put their audience first, and leaves the tactical marketing implementation as a detail, not a key focus. Which methods are “right” for you?
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