Branding CMO eBook Key Performance Indicator 
Litmus
MAY 28, 2021
This session, moderated by our very own CMO Melissa Sargeant, featured: Angela Connor , Founder and Chief Communications Officer of Change Agent Communications. It’s easy with the micro-efficiencies shared in our ebook, Going Agile: The New Email Workflow. Authentic branding and storytelling. Get your guide ?.
Adobe Experience Cloud Blog
APRIL 14, 2016
In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Your customers want you to know them and remember them every time they interact with your brand.
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Marketing Insider Group
MAY 11, 2020
Content marketing allows you to build relationships that enhances brand trust. Content marketing focuses an organization on telling brand stories that resonate with customers. It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. Source: Aberdeen).
Litmus
APRIL 29, 2021
Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. An email brief should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details. Sounds simple, right? Does any of this sound familiar? What is an email brief?
Marketing Insider Group
JULY 1, 2020
Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.
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