Adobe Experience Cloud Blog

MAY 2, 2017

Author: Vyoma Kapur With the growing number of connected devices today, consumers interact with brands in several ways. In fact, per Gartner’s CMO Spend Survey, 98% of marketers say online and offline marketing are merging. With this type of integration, brands can push targeted offers to their customers.

Direct Mail 134

Direct Mail Thought Leadership CMO eBook 134

Adobe Experience Cloud Blog

JULY 10, 2015

As former CMO of a software company, I discovered it was customer engagement. and link to a trial download or an ebook. For starters, a gift presented in an engaging manner will emphasize your message and create an emotional connection with your brand. And in our follow-up emails we would say, “Thanks for joining us!

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

OnDemand CMO

AUGUST 24, 2023

Aesthetics alone cannot carry the weight of a brand. At our firm, we only engage in website development as part of a larger branding, messaging, and positioning initiative. A strong brand line, often referred to as a tagline, succinctly and unambiguously communicates what your organization does , offers , and stands for.

Transform 74

Transform eBook Entertainment Communications 74

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Content marketing is the gap between what brands produce and their audience actually wants.

Content Marketing 87

Content Marketing Marketing Marketers Transform 87

Marketing Insider Group

NOVEMBER 15, 2021

From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. Remember: It’s a cocktail party, not a private conversation” Andy Crestodina — Co-founder and CMO of Orbit Media. But it’s not the best way to grow most brands. Image Source.

Content Marketing 91

Content Marketing Marketing Marketers Thought Leadership 91

Marketing Insider Group

JULY 14, 2020

In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. They overwhelmingly blame their CMO.

Thought Leadership 115

Thought Leadership Marketing Marketers CMO 115

Hubspot Marketing

FEBRUARY 12, 2020

While the real dog's mimicking Lady and the Tramp grabbed attention, especially from the animal lovers on Instagram, this post's caption and other photos encourages audiences to interact with the brand by guessing which movies are being referenced. Panera's Engagement Offer.

Marketing 144

Marketing Marketers Health Promotion 144

Litmus

OCTOBER 28, 2021

Her session “The Future of Tech: How It Will Impact Your Business and Brand” explored how marketing has evolved over the years and looked at the ways it will continue to evolve in years to come. That means by testing and previewing your emails to ensure they’re on-brand and error-free, you can boost ROI, too. Is text the new email?

Email Marketing 87

Email Marketing Copywriting CMO Communications 87

Duct Tape Marketing

OCTOBER 12, 2017

Alon Alroy, CMO of Bizzabo, explains how event marketers can measure and optimize their event marketing campaigns before during and after the event process. Forrester Research estimates that the average B2B CMO invests over 24% of their marketing budget in live events. They aren’t the only ones. About the Author.

Event Marketing 74

Event Marketing CMO CRM Marketing 74

Adobe Experience Cloud Blog

APRIL 14, 2016

In fact, CMO Council reports that more than half of senior marketers say that using enriched or personalized content and digital interactions yield higher response and engagement rates. Your customers want you to know them and remember them every time they interact with your brand.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Adobe Experience Cloud Blog

JUNE 30, 2016

It’s every CMO and business owner’s first (and sometimes last) SEO thought, and usually the primary metric by which SEO efforts are measured. Reporting that your brand now ranks on page 1 for six of your top 10 keywords can be a good excuse to buy the marketing team lunch on Friday, but that’s about it. The answer: you don’t know yet.

SEO 92

SEO Thought Leadership Analytics CMO 92

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Write case studies, eBooks, white papers, etc. Author of Twitter Marketing for Dummies, Branding Yourself and Social CRM. New York, NY. San Francisco, CA · [link].

PR 111

PR Whitepaper CMO Marketing 111

CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

Marketing Insider Group

MAY 11, 2020

Content marketing allows you to build relationships that enhances brand trust. Content marketing focuses an organization on telling brand stories that resonate with customers. It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors. Source: Aberdeen).

Content Marketing 66

Content Marketing Thought Leadership eCommerce Marketing 66

Duct Tape Marketing

NOVEMBER 22, 2022

Look, if you wanna know what's happening now in marketing, what's ahead and how you can stay ahead of the game, this is the podcast for you, host and HubSpot's, CMO and SVP of Marketing. And then I'm involved in very high level decisions about the brand more broadly. And I, I work very closely with the ad sales team. Yeah, sure.

Transform 71

Transform Health CMO Energy 71

Adobe Experience Cloud Blog

JUNE 16, 2014

But you don’t want your automated messages to feel automated – you want your marketing to feel personal, to build connections, and you also want it to amplify your brand. After all, it’s widely accepted that it takes at least seven positive marketing messages to make a brand stick in a potential customer’s mind.

Branding 134

Branding Thought Leadership CMO eBook 134

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. Louis emphasizes the importance of the third phase of the Bullseye Marketing approach, which is to create mental availability and build up brand awareness so that you are top of mind for your customers and make your short-term marketing more effective.

Marketing Strategy 83

Marketing Strategy B2C CMO Marketing 83

Litmus

FEBRUARY 11, 2019

But that also means that brands that aren’t optimizing the channel are leaving money on the table with every send. . It allows you to build long-term relationships with your audience and delivers measurable results that outperform other channels like radio (ROI 6:1) and TV ads (ROI 1.3:1) 1) by a long shot.

Email Marketing 60

Email Marketing Marketing Marketers Branding 60

OnDemand CMO

MARCH 3, 2023

Content takes many forms—blogs, ebooks, whitepapers, infographics, videos, etc. Whether you are writing a blog post, shooting a video, recording a podcast, or updating a social media feed, you need to keep your sales or branding goals at the forefront at all times. How will you develop content?

Marketing Strategy 86

Marketing Strategy Whitepaper Marketing Marketers 86

Unbounce

OCTOBER 20, 2023

And when your CMO or CEO has a “big idea” Weʼve all been there. The simplest way to do this is in a disconnected landing page that can break code conventions, brand guidelines, and can be efficiently measured to provide instant feedback on itʼs ridiculousness. Not ideal, but sometimes you have to think on your feet.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. Startups Magazine) Over 90% of brands utilize social media for marketing. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

OnDemand CMO

AUGUST 12, 2022

How about the presentation you recently did for that industry group — could your slides serve as the basis of a blog post or eBook? Once you have all these blog posts ready, string them together with a table of contents and write an introduction and, voila, you have an instant eBook! Upcycling Content Works Both Ways.

eBook 52

eBook CMO Fashion Energy 52

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Laura Dolan: Exactly.

CMO 40

CMO Whitepaper Place Shipping 40

AWeber

FEBRUARY 13, 2024

And what if that strategy didn’t only make your brand popular, but also drove significant traffic, engagement, and conversions for your business? Microblogging is an excellent way to grow your business, thanks to its high potential for engagement and ability to generate brand awareness. Make a list!

Non-Profit 94

Non-Profit User-Generated Entertainment Promotion 94

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Tyler Lessard, CMO at Vidyard, opened up Viewtopia with his session on “Connecting with Buyers in the Age of Experience.” The brands that are leading the pack have nailed down these three key areas: content, channels, and insights. Shift from Content Economy to Attention Economy. People are sick of hearing pure success stories.

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Automation Platform 134

Adobe Experience Cloud Blog

MAY 27, 2016

B2B brands that blog generate 67% more leads per month than those that don’t. While SEO competition in consumer marketing is at its height, the hesitation that B2B marketers face when it comes to SEO is the very reason that the brands that do use it have a strategic advantage. Demand Gen Report). Social Media B2B).

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Litmus

APRIL 29, 2021

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. Make your email life easier one small step at a time with our ebook, Going Agile: The New Email Workflow. And keep in mind that the email clients your subscribers use will differ from those used by other brands’ subscribers.

Copywriting 134

Copywriting Key Performance Indicator Email Marketing CMO 134

Marketing Insider Group

AUGUST 28, 2014

Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy , Audience Development , Visual Content Marketing , and now the latest on Content Marketing ROI. Each ebook contains insights from 10 experts. But also make sure to check out the infographic and ebook.

Content Marketing 97

Content Marketing eBook CMO Food 97

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. How To Use Thought Leadership To Build Brands and Nurture Leads (blog post).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Moz

JANUARY 16, 2019

Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. They focused on building a brand that people recognize and trust. The Kissmetrics blog received nearly 85% of its traffic from organic search.

Promotion 57

Promotion Transform Logistics Manufacturing 57

Hubspot Marketing

JANUARY 7, 2024

Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Lastly, internships are valuable currency in today’s job market.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Duct Tape Marketing

APRIL 4, 2018

Is this the CMO’s job to get better at this, or do we need experience officers? People that want to promote the duct tape marketing brand, it’s because they’ve bought into your philosophy of doing business, they’re fans of yours, they’re followers of yours. Joey Coleman: Right.

Customer 62

Customer Communications Promotion Millennials 62

Litmus

MARCH 22, 2019

In our CMO’s Guide to Email Marketing ROI , we analyze email programs and ROI figures from hundreds of brands to examine which factors correlate with high email marketing returns—and which don’t—and provide actionable advice on how you can help your team see measurable ROI improvements, faster. Download the guide ?. Permission matters.

Email Marketing 81

Email Marketing Direct Mail Law Marketing 81

Martech

APRIL 5, 2022

For instance, 59% of marketing leaders said they face high levels of pressure from CEOs to show the impact of their efforts, according to the August 2021 CMO Survey sponsored by the American Marketing Association, Deloitte, and Duke University’s Fuqua School of Business. Connecting branding initiatives to revenue is a tough exercise.

Customer 109

Customer CMO Customer Journey Non-Profit 109

Exposure Ninja

JULY 5, 2023

Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition. That’s instant credibility, folks!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145