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How to Turn Your Website Wishes into an Actionable Plan

Adobe Experience Cloud Blog

OCTOBER 5, 2018

With that understanding, they can develop a strategic vision for how the content on the site leads visitors through their journey of discovery based on content placement and visitor interaction with the content. Is it supposed to drive the brand, capture leads, drive sales, or educate prospects and customers?

Key Performance Indicator 133
Key Performance Indicator Content Placement Target Market Thought Leadership 133
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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

What key performance indicators (KPIs) would you use? Is your content marketing effective? You should always be optimizing your landing pages and content placement, utilizing A/B testing to improve conversion rates. The percentage of leads that come in using branded key words. Sales Revenue.

Key Performance Indicator 134
Key Performance Indicator Content Placement Thought Leadership Marketing 134
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