Branding Content Placement Key Performance Indicator Product 
Adobe Experience Cloud Blog
OCTOBER 5, 2018
With that understanding, they can develop a strategic vision for how the content on the site leads visitors through their journey of discovery based on content placement and visitor interaction with the content. Is it supposed to drive the brand, capture leads, drive sales, or educate prospects and customers?
Adobe Experience Cloud Blog
NOVEMBER 15, 2013
What key performance indicators (KPIs) would you use? To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Is your content marketing effective? The percentage of leads that come in using branded key words.
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