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How to Turn Your Website Wishes into an Actionable Plan

Adobe Experience Cloud Blog

With that understanding, they can develop a strategic vision for how the content on the site leads visitors through their journey of discovery based on content placement and visitor interaction with the content. Speaking of measurement, what are the key performance indicators or KPIs for the website?

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Prove Your Worth:10 KPIs for Marketers

Adobe Experience Cloud Blog

What key performance indicators (KPIs) would you use? To prevent churn, you need 360-degree view of your customer , and to constantly be monitoring customer satisfaction and usage of your product. Is your content marketing effective? The percentage of leads that come in using branded key words.