Remove Branding Remove Conversational Marketing Remove Customer Acquisition Remove New Markets
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Differentiation Strategy (and the Sea of Sameness)

CXL

Sameness is the combined effect of companies being too similar in their offers, poorly differentiated in their branding , and indistinct in their communication. The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. Market saturation.

Price 135
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Why marketers need CDPs in 2022: Everything you need to know in a customer-centric, cookie-free digital world

Use Insider

Customers are like bullfrogs — they jump from one surface to another in order to find what they are looking for. You probably filtered selections on a brand website, scrolled through an Instagram store and jumped between multiple shopping apps before making a decision—and you’re not alone. When are customers leaving?